Areas of Expertise

Business Development & GTM Strategy

Awareness of market uncertainties is integral to developing business development strategies that are both realistic and sustainable. To do this successfully requires a thorough methodology informed by commercial due diligence.

Guided by the philosophy “grow to scale, not scale to grow”, Michaela works in tandem with clients to develop go-to market strategies and secure high-value partnerships. She stays ahead of the curve to uncover business opportunities and provides tailored solutions that offer a strategic advantage.

  • Lead Generation & Marketing

    Identify underserved market segments and unmet customer needs to develop targeted value propositions that drive brand recognition and product adoption.

  • Business Development & Market Entry

    Analyze competitive vulnerabilities and product gaps and assess entry strategies that capitalize on industry blind spots.

  • Product Development

    Facilitate new product launches by analyzing scalable business models, establishing supply chain solutions, from production to distribution.

  • Strategic Partnerships

    Secure strategic partnerships with best practices stakeholders to drive bidirectional revenue growth.

Regulatory Analysis & Compliance

Navigating legal landscapes involves understanding how cannabis laws differ across borders, within jurisdictions, and amidst diverse sectors.

As a leading international cannabis advisor, Michaela is recognized for her ability to anticipate regulatory developments before they unfold. Her research and market intelligence empower clients to navigate and overcome complex compliance protocols.

  • Regulatory Research

    Identify applicable licenses for business operations, including government policies and audit protocols to ensure compliance.

  • Market Feasibility Assessment

    Evaluate market access feasibility and assess profit potential in accordance with established and proposed legal frameworks.

  • Corporate Governance

    Develop compliance frameworks and operational procedures that prevent mismanagement and build stakeholder confidence.

  • Expert Testimony & Litigation Support

    Provide objective expert testimony for cannabis pharmaceutical, medical, adult-use, and CBD/hemp legal cases.

Consulting Roadmap

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    Schedule Discovery Call

    Getting started is easy with a clear approach.

    Contact Michaela and schedule a meeting to explore your business objectives and what services she provides.

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    Project Proposal

    Following the discovery call, we prepare a detailed proposal.

    This document outlines the project methodology, projected timeline, and associated fees to fulfill your consultation requirements.

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    Consultation & Advisory

    Michaela assesses client deliverables and provides data-based solutions.

    Her data analysis reports cover regulatory landscapes, B2B & B2C trends, and business development strategies that are feasible and cost effective.

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    Review & Execution

    Upon completing market analyses and vetting key stakeholders, Michaela develops a customized business plan and facilitates partnership negotiations to ensure optimal outcomes.

International Consultancy

MF Consulting has worked with companies around the world:

Australia, Canada, Colombia, Denmark, Germany, Greece, Iceland, India, Israel, Italy, Lesotho, Mexico, Netherlands, Portugal, South Africa, Spain, Switzerland, The UK, The US, Uruguay, Zimbabwe.

World map highlighting certain countries in Africa, Europe, Asia, Oceania, and the Americas.

As Featured In

  • Logo with the words 'grow opportunity' in black, with a small cannabis leaf inside the letter 'y' in 'opportunity'.
  • Logo of MJ Biz Daily, a business news publication.
  • The logo for Capital 10X, featuring the words "CAPITAL" in light purple above "10X" with "10" in teal and "X" in red.
  • Logo with a black circle and yellow and white geometric shapes next to bold black text that reads 'Business of Cannabis'
  • A black background with the white text 'CB Company of Switzerland' in a simple font.
  • Graphic promoting the Canadian Conference on Cannabis, featuring a stylized cannabis leaf logo and text in French.
  • Colorful logo with pink, blue, green, and yellow shapes, featuring the words 'EVO NXT' and 'MÁLAGA'.
  • Lift & Co logo in black and white.
  • Logo for Canada Talks on SiriusXM, featuring the word 'Canada' in bold red font with a stylized maple leaf, 'TALKS' in black and white, and the SiriusXM symbol with blue radio waves.
  • Logo for NGPTRENDS with a geometric design and digital network background.
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Testimonials

  • As an Australian company with long experience in confronting fluctuations in commodity trading or pressure in time-sensitive supply chains, the Cannabis industry seemed to be the green heaven of calmness and easy profit for us. However, since the green bubble burst, any move toward new investments requires comprehensive planning, especially for outsiders like our company. In our three months of working with MF Consulting Inc., Michaela’s extensive network through the industry and her deep knowledge of the market realities helped us draw a clear picture of current cultivation, processing, and sales schemes. We studied different opportunities in LP acquisition (cultivators and processors), white label manufacturing and exporting (to Australia). We’ve accomplished our project and achieved a practical, feasible plan beyond regular unrealistic excitement in the industry.

    Arman Razzazian, Business Development @ Fulgent Pty

  • Michaela is a very talented and motivated individual. She always took the time to understand where we needed help in our business growth model and support in any way she could. She is excellent at engaging strong partnerships for contract manufacturing and bulk sales through her strong network. Alongside her professionalism, Michaela is a pleasure to work with and someone who is loyal and trustworthy, I confidently refer her for future projects and partners.

    Peter Awad, Founder & CEO at Tetra Oils Inc

  • Since 2018, Michaela has provided expert witness consulting services to our firm in litigation involving cannabis regulation. In this capacity, Michaela has provided comprehensive reports on international cannabis markets and cannabis regulations in various jurisdictions. Michaela’s reputation as a cannabis regulatory and business expert is unrivalled. Her research is thorough, her writing is clear, and her deep industry knowledge is extensive and reliable. I am pleased to recommend her consulting services

    Ron Polodny, Partner @ Rochon Genova LLP

  • I was referred to Michaela as a consultant to help us procure raw materials and biomass for our cannabis pre-roll production, connecting us with high quality suppliers and always ensured we weren’t overspending. She does all the checks and balances to properly vet companies, prioritizing reliability and compliance. We later retained her to do market research on the global CBD market where she provided an honest review of go-to market timelines, competitor analyses, and revenue projections for Europe and the US. I highly recommend Michaela for her critical lens and research expertise.

    Fabrizio Rossi, @ Rossi Recruitment

  • I engaged Michaela to launch my sausage chips brand in Canada and help me set up the business and find a reliable manufacturing partner. Being far away in Germany, I needed someone who I could trust to teach me the regulations and has good connections. She introduced me to great contacts and explained different partnership models, exploring brand licensing and white labeling agreements and marketing these options to potential partners. Michaela is a great instructor and advisor!

    Chris Meyer, @ Chillis Original Hot Sausages

  • Michaela's thorough market research on the Netherlands' cannabis laws was critical for our entry strategy. She provided clear insights into the legal framework and identified all retail stores in the selected jurisdictions for the country's pilot trial. Her feasibility study helped us understand the complexities of operating in an undefined regulatory market, including potential political setbacks. Her report, presented to both NASDAQ and TSX, demonstrated our compliance. Michaela's expertise was invaluable in navigating this complex regulatory landscape.

    Omar Khan, CCO, High Tide Inc. (NASDAQ: HITI) (TSXV: HITI)

FAQs

  • A business and regulatory consultant helps companies in highly regulated markets optimize performance for business growth. With vast regulatory knowledge and a strong corporate network, they provide market insights and actionable advice to drive successful launches and expansions.

  • As a specialist in regulatory compliance guidelines and assessments, Michaela advises a diverse range of industries, including life sciences, pharmaceuticals, cannabis, consumer goods, tobacco, agriculture, mining, logistics, retail, financial services, legal, and food manufacturing.

  • Working with an independent consultant offers a more personalized approach to solving your business challenges. With lower overhead costs and quicker response times, they offer more competitive pricing while providing hands-on expertise that is not often found in larger firms.

  • Michaela supports and works with clients across the globe.

  • Consultation fees depend on multiple factors such as project scope, timelines, and client deliverables. If you want to know more about our fee structure, reach out and schedule a free 15-minute consultation.

What’s Next?

Schedule a free 15-minute consultation call to learn more about MF Consulting service offerings.

Book a call with Michaela