About Michaela Freedman
Founder & Director
As a self starter and natural problem solver, Michaela ventured into entrepreneurship and launched MF Consulting Inc. in 2018 at the forefront of global cannabis liberalization, where she offered business advisory services to stakeholders across the medical, adult-use, and industrial sectors. As a writer for business and consumer publications, her ascent in this emerging field quickly positioned her as one of the industry’s leading experts.
Michaela built a global network of operators and facilitated supply and manufacturing partnerships, where she identified critical regulatory barriers and supply chain inefficiencies. Recognizing these challenges, she expanded her consultancy to help stakeholders avoid common industry errors and create smarter, more sustainable businesses.
Her ability to tease out real-world data to solve business challenges landed her in the legal sector, where she became an expert witness on global healthcare policies and business practices, focusing primarily on pharmaceutical and medical cannabis regulations and market dynamics across international markets.
Known for her ability to identify business opportunities in evolving industries, Michaela provides pragmatic solutions for new market entry while adhering to strict legal standards. Her strengths in navigating complex regulatory landscapes has enabled her to upgrade business performance for a diverse clientele, including healthcare, life sciences and biotech, consumer goods, tech, agriculture, and private equity.
As a frequent speaker at industry conferences around the world, Michaela is known for her dedication and honest approach to position businesses for successful launches and expansions. From startups to seasoned players, her analytical and creative lens helps companies capitalize on market gaps and execute strategic partnerships that expand revenue streams.
Whether helping startups establish their go-to market strategy or supporting multinational companies through expansion, Michaela’s dynamic approach bridges the gap between hypothesis and reality, transforming ideas into commercial success.